PowderPuff Squad, Inc. was founded in 2006 by Los Angeles based makeup artist Nidia Alire. Always finding ways to streamline her makeup kit, while keeping her collection filled with quality products and tools, Nidia became inspired to create her own line. PowderPuff Squad features professional tools for the industry artist and PowderPuff Beauty is the playfully elegant line for the makeup enthusiast.

You'll find our products are designed to support your makeup creativity with unique, professional quality cosmetics and tools. Our makeup features colors and pigments created for the industry makeup artist, yet are friendly to the casual user. All the palettes are refillable and allow you to have everything compact, whether on set, at home or traveling.

Have fun and let your creative energy flow!